Creating Internet Evangelists

I'm reading Creating Customer Evangelists, which is about creating word of mouth buzz and the authors include their six tenants, and I thought they were exactly the type of things we have been talking about all semester. Despite this not being part of the reading, I think it is highly relevant to the course.

1. Customer Plus-Delta: Continuously gather customer feedback.
2. Napsterize knowledge: Make it a point to share knowledge freely.
3. Build the buzz: Expertly build word of mouth networks.
4. Create community: Encourage communities of costumers to meet and
share.
5. Make bite-size chunks: Deliver specialized small offerings to get
costumers to bit.
6. Create a cause: Focus on making the world, or an industry,
better.

I would add more insight, but I think it pretty much says it all.