Do We Really Need An Influentials Strategy?

This may seem counterintuitive to a lot of people, but reading the article I came at it from two different angles. First, when reading the tactics for engaging the influentials online, it wasn't anything we hadn't been talking about using all along. My second point is, with 70% of people engaged in online politics being influentials, why should our online campaign be geared towards anything else? Ultimately it comes down to the fact that we don't need to have a separate influentials strategy, we just need to call it what it really is, our Internet Strategy.