Monday, July 25, 2005

The Kids Aren't Alright

I figured I would join everyone else in the class and comment on Nielsen’s Usability for Teenagers. I guess it might be different if you were concerned about non-profits, but in a campaign, teens just don't matter. They can't vote; also in federal elections they can't donate. Now if there was a greater trade off, I might be more opposed, but in general I don't think there is much use in spending too much time making a campaign website appealing to people under 18. It just doesn't strike me as an efficient use of time. I think there’s really only 3 things a website can get you, votes, volunteers or dollars, and teens could only be volunteers and I think that is unlikely to happen. Any Teen actually interested in volunteering would not be discouraged by something not 100% teen friendly. Considering how tuned out they are already, it would be quite a level of interest for them to be involved either way.

1 Comments:

At 1:50 PM, NC Dem said...

I agree with you that marketing campaign websites to people under 18 is basically pointless. However, I don't think that was Nielsen's point. It's been a few weeks since I read his study, but I was under the impression that he was concerned with usability in much more broader terms.

 

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