Message Problems
After watching most of the online videos from the campaigns and national committees, they seemed to follow the theme of the campaign, the DNC ones were better, but the RNC ones were constantly on message. The ones from RNC hit on two consistent themes; Kerry is an aloof flip flopper, that's it. The DNC ones attack Bush on, the economy, the environment, his military record, Halliburton, well basically everything under the sun. It was just like Kerry's campaign, no focus, the DNC is just attacking on so many fronts that it is too weak for anything to stick. Moral of the story is you need a message, and you have to carry that message to the Internet.
3 Comments:
Good point. I also felt that Kerry just didn't speak with passion or conviction (and there was a lot of talk that he was writing his own speeches - he needed a speechwriter!)
Great post GWO Dem. You make some very interesting insights into the Bush and Kerry campaign videos and the differences between them. Bush definitely had something in his videos that captured the audience in a way that Kerry was not able to. Keep the good posts coming.
I agree, a more disciplined message trumps blatant attacks with no continuous message any day.
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