Throw a Dog a Bone

I am also taking "Political Communication Strategy" this summer, and that class focuses on the connection of press secretaries and communications directors with the media. One of the things we have talked about are press kits. So when the topic of press kits came up on Tuesday night, I wondered if online press kits were as effective as actual hard-copy press kits.

From what I can see, online press kits are very useful because they allow the press to access information about the candidate or PAC without having to find the actual paper copy. It is instant access, and can be updated as needed by the campaign. Once the hard-copy is printed, it cannot be changed without sending out more copies to the press. Online press kits, I believe, help the candidate stay on message with the media. They let the candidate throw the media a bone.