WOW! What a Great Resource!

I just finished reading Political Consultants Online Fundraising Primer and it's a wonderful resource and tool! It reinforced Professor Ireland's point about not only setting an overall campaign strategy, but one specifically designed for online use. The last chapter is especially helpful as it walks through alternatives to validating Websites as an effective marketing tool. This is a great companion to yesterday's posting regarding the lack of media agencies recommending the Internet as a marketing tactic. It appears as if there are ways to measure success. Great find, especially for those interested in raising funds and campaigning.