Check Anyone?

I just read Ch. 9 in Winning Campaigns Online and came across a case study about soft-selling fundraising online. The example explains how a young candidate for a local office launched his campaign web site and was excited to see his first online donation from someone he knew and in fact saw at a fudraiser that morning. At the event, he neglected to solicit a donation from this person. Thank goodness he had his site launched so his colleague could contribute to his campaign! Not only was this person engaged enough to visit his site, but felt compelled to contribute. It makes you think about the critical steps needed to begin fudraising efforts both in person (someone at the event should have been available to take donations) and online as another option.