Is Bob Dole a Sneezer?

In Seth Godin's article, Unleash Your Ideavirus - Part Two, he mentions two different types of people: promiscuous sneezers and powerful sneezers. Promiscuous sneezers are people who "sell out" and whose credibility has waned. Powerful sneezers have influence and because they never "sell out" are always reliable. John McCain, for example is a powerful sneezer. Despite his long tenure in Congress, he's remained steadfast and people are excited for him. Given the definitions of the two sneezers, would you consider Bob Dole a promiscuous sneezer? After the ads for viagra, did he lose his credibility?

Meanwhile, Godin goes on to state that "ideas that spread fastest win." With the speed of the Internet and word-of-mouth marketing, I think the Internet is an effective tool to win influence - key for any campaign.