Bush Wins by Nose

According to Jakob Nielsen's Alterbox "Bush vs. Kerry: Email Newsletters Rated" Bush's team won the e-mail newsletter war by "a nose" or 1% after rating such topics as subscription interface, content & presentation, subscription maintenance & unscribing and junk mail differentation. It's clear that attention in the details is needed when developing a website for campaign purposes. If a user can't unsubscribe to an unsolicited e-mail, it sends a negative tone for that candidate which could impact the outcome. Yet more for managers to think about when using new media as a campaign communication tool.

I did find it interesting that Bush's content included more positive messages (50%) than Kerry (18%) and that Kerry had more negative messaging (49%) than Bush (14%). That's why I feel Bush is the better leader...he inspires the Nation to be better and rise above the negative rhetoric.