Web Feeds are a Good Idea

I just read through Amy Graham's article on web feeds as an alternate to e-newsletters for campaigning. This is a great idea, especially as many users have spam blockers that prohibit specific types of e-mail from getting through. Since November, my computer has blocked over 2K messages. I've also heard from friends that they get new e-mail addresses due to too much spam.

Beyond this tool, it's even more imperative for a campaign to track how many are blocked to re-send alternative messages. Without this feature, your message isn't being heard which could lead to a loss for you or your cause.