Online/Offline Synergy

In one of my last posts I briefly mentioned online/offline synergy; in fact, it was also the topic of lecture in class. It was interesting to read in Nielsen's critique of the two presidential campaign newsletters how the Bush campaign scored a 38% for Get Out The Vote messages versus Kerry's 29%. Additionally, Bush ranked 54% for Issues/Events to Kerry's 14%. I also mentioned earlier that the 2004 campaign should be defined as one that was heavily influenced and defined by the massive grassroots efforts on the ground in key states. I have no doubt that the numbers illustrated in Nielsen's study aided the offline grassroots efforts, it also illustrates great synergy between the Bush campaign's online and offline operations.