Thursday, July 21, 2005

Micropayments...Continued

Even in 2000, Nielsen still touted his idea that micropayments will become more popular. He says, "We are currently passing through a temporary phase of the Web where everything has to be free. At some point of time, people will tire of low quality and ever-more-intrusive ads and start paying." He also went on to state that he is "still waiting" for this new "business model" to take hold......me too. I'm still going to stick to my original point - that people will not give up having a free net surfing experience just to be freed of annoying ad content.

Nielsen states he remains convinced, but is there any empirical evidence, or is this just a hunch? Several years have past - seven to be exact - since his initial support for micropayments. They have not become popular....or at least as popular as he purports they will become.

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