Just Stick It On There
One of the most effective ways to increase the number of donations to a candidate’s site is to publicize the site via radio, TV, direct mail and print media, if budget allows. (Ireland & Nash, page 166)
That’s why I was so shocked to see a candidate for office who didn’t bother to mention his website on one of the cheapest campaign materials out there – one that every campaign purchases – the campaign sticker.
Walking the aisles of the Celebrate Fairfax county fair Friday night, representatives from every party handed out materials. There were Democrats, Republicans and Libertarians. Candidates for attorney general and lieutenant governor were there, too.
And then there was Republican candidate for governor Jerry Kilgore. His aggressive volunteers stood near the gate handing out free stickers. Somehow they managed to get through my husband’s defenses and hand him a blue campaign sticker, which he promptly applied to our fair map, where I got a good look at it.
The first thing I noticed, of course, was that it didn’t mention Kilgore’s web site even though there was plenty of room on the sticker.
Clearly it didn’t affect Kilgore in the primary as he won by a significant margin, but as he faces off against Democrat Tim Kaine this fall, it might be a good idea to add the URL to the stickers.
That’s why I was so shocked to see a candidate for office who didn’t bother to mention his website on one of the cheapest campaign materials out there – one that every campaign purchases – the campaign sticker.
Walking the aisles of the Celebrate Fairfax county fair Friday night, representatives from every party handed out materials. There were Democrats, Republicans and Libertarians. Candidates for attorney general and lieutenant governor were there, too.
And then there was Republican candidate for governor Jerry Kilgore. His aggressive volunteers stood near the gate handing out free stickers. Somehow they managed to get through my husband’s defenses and hand him a blue campaign sticker, which he promptly applied to our fair map, where I got a good look at it.
The first thing I noticed, of course, was that it didn’t mention Kilgore’s web site even though there was plenty of room on the sticker.
Clearly it didn’t affect Kilgore in the primary as he won by a significant margin, but as he faces off against Democrat Tim Kaine this fall, it might be a good idea to add the URL to the stickers.
1 Comments:
That's a takeaway, item, too. People can look at stickers to remember the web address.
By Idealist, at 10:34 PM
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