For journalists
Reading Ireland and Nash's book I have become aware of the interest on politicians and web consultants to make journalists lives easier.
While designing the web page for the candidate, it is great to know that they are focusing on journalists. It is interesting and astonishing (at least for me) that they take into account problems that journalists will have to face (like deadlines) and web consultants and campaign managers are eager to help.
I remember myself (back in my country) looking for information in government web pages and they were a chaos! A phone call was more useful than their web page. But we are starting, and at least it was good to know that they have a web page! Believe it or not there were government agencies you couldn't' find in the Internet.
I do not want you to think that we are living in the Stone Age, but technology has arrived very slowly, although changes have taken place. For instance, we have very modern TV stations, but the Internet is something that still has a long road.
3 Comments:
It's definitely nice to see that most campaigns have realized what a sound investment it is to make it easier to feed the journalists. Especially in the case of smaller races where the earned media component is both more valuable and more difficult, simply placing press releases, a bio, and candidate pictures on the site can make a major difference, even if it just allows the press secretary to direct journalists to the website for basic questions. Any campaign with a website that doesn't set up a press section is definitely missing a golden opportunity.
4:04 PM
While the internet may have a long road in your country, you will soon transition from to impersonal customer service.
In the future, we'll all just send impersonal e-mails and never get attention from a live human being.
How do campaigns bridge that gap if all we've been talking about in class is how a Presidential website wouldn't follow up on potential e-mail recruits from volunteers?
2:42 PM
The digital divide may be fading in the United States, but it is most definitely still real in many countries, yours obviously being one of them. I haven't had the opportunity to travel to many lesser developed countries to compare, but your comments on the differences are interesting. Hopefully you'll speak more of them in class as well. You never know, you or another one of us could be the one to transform the way the Internet is used for politics abroad!
9:35 AM
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