Run against Bush!

As we have been talking in class about Bush's campaign and how it was based on grassroots efforts, I found this website, made by a movement to defeat George Bush in 2004 elections.
I thought it was interesting because it has to do with recruiting volunteers and knocking door to door to find out who was against George Bush's reelection. They encourage citizens to start their own local "Run against Bush" campaign. They have a main headquarter and anyone who has interest can donate money and they will receive a t shirt with the logo "Running against Bush".

Maybe you all have heard about it, but it grabbed my attention because it is a way for recruiting voters for the Democrats side. Even though this movement shows that in a way a lot of people voted against Bush and not for Kerry. I just found interesting that these movement was using many strategies that Republicans used in their campaign. They encourage citizens to mobilize people in their area, and organize events in which people can jog, ride bicycles, or walk wearing the organization's t- shirts to support the movement.