Crediting the Internet
The question brought up in class about giving credit to internet activity if donors are directed to the website by a piece of direct mail, or anywhere else for that matter brings up questions about who gets paid. Given the extent of the information given in the IPDI Political Consultants' Online Fundraising Primer the current state of play seems pretty well outlined.
The question about who gets paid, well, perhaps this conflict is indicative of a failure of the market to adapt to changing circumstances. I'm no expert, but perhaps this would be a role for groups such as the AAPC? Since we don't seem to know what to do with them most of the time, why not task them with this?
Welcome to making decisions to structure our profession so we can all make more money.
The question about who gets paid, well, perhaps this conflict is indicative of a failure of the market to adapt to changing circumstances. I'm no expert, but perhaps this would be a role for groups such as the AAPC? Since we don't seem to know what to do with them most of the time, why not task them with this?
Welcome to making decisions to structure our profession so we can all make more money.
1 Comments:
I'm sure it's just a matter of time before we start seeing disagreements about who gets credited for certain dollars aired in at least some form of public media (probably confined to the wonkier blogs and opinion mags, but aired nonetheless), as I'm sure it's something that's definitely happened behind closed doors by now.
I do wonder if before an agreement is made as to how to credit various donations towards various consultant bank accounts if we'll instead start moving away from a commission system. I know that many of the grass-roots donators (at least the ones that frequent Kos) were outraged to learn that $3 million of their dollars went to Robert "0-8" Shrum. Perhaps campaigns that detail how their funds will be spent--and specifically shun big commissions for consultants--will start being highlighted throughout the grassroots.
Of course, if the establishment has anything to say about it, that'll never happen. But as it gets more difficult to precisely account for what consultant raised which dollars, perhaps the easier thing to do will be to move towards a flat rate system. Not sure if I should hold my breath though...
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