“Just imagine if someone came to your door [and showed you] the latest state-of-the-art-technology,” said Swire. “Then imagine if they showed you a video clip on an issue you truly cared about.”

From the Narrowcasting in Ohio article.

What I remember people talking about in Ohio last year was the technology. Now, still, whenever I talk to someone from ACT all they talk about the technology. I know it must be exciting to be able to show someone a customized video at their doorstep, but is it effective?

For the big one, the presidential election, that is, the ACT sort of targeting and customization might be justifiable given the cost involved. But for smaller elections I would be more comfortable being a candidate of a party that had a Bush-like organization reaching all levels of the various constituencies.

I don't think that this stuff is going anywhere, but I don't think it is ready for primetime yet. Of course, once doorstep videos and podcasts and such become commonplace they will be more effective as communication tools, until then they are just novelties.