TiVo for the internet?

With each new medium we find ways to filter out what we don't like or don't care about. I don't often read the travel section of the newspaper (not because I don't like travel, but because reading it makes me sad that I can't afford to travel these days). I wasn't around when radio was becoming commonplace, but it brought about a shift in people's sensory orchestration, often along generational lines.

As the Winning Campaigns Online book points out, people mute their TVs and fast-forward their VCRs when commercials come around. Now, this may be out of date--what with TiVo having come about (but that change is yet another reason to buy the third edition of the book, right?), but the idea is the same, skip to the content.

RSS feeders for news and information allow for the same filtering. I open up NetNewsWire and I don't see any ads. I open up the Washington Post and there it is: flat screen TVs and Nextel! Good, but now I have a way around that, as Mike D pointed out. Maybe they attach ads to the feeds? I don't know, I like to listen to my news. That way I can read at the same time.