Influentials

Wow, Influential are important. Influentials are well connected. Infulentials are important to winning! Make them your eCaptains! So: "the way people get through is by turning to people they trust.' Your Online Political Citizens. Your Influentials."

Ok, first off: I don't buy it that you can only use the Online Influentials. Wouldn't we want to use all Influentials available to us? Duh.

So this would be about making and maintaining contact and getting them to work for you. The internet serves as a communication and delivery device. The shape of the stuff might change given your audience, but that is something to be sensitive online or offline, young or old, creamy or crunchy. Back to message targeting, right?