What I Learned
I'd certainly have to say that I know a hell of a lot more about using new media for politics than I did ten weeks ago, and have had my eyes opened to the potential of future technologies as well. But if I had to pick just a few things that really stood out, these would be them:
Usability Rules: The concept of usability was one I had never even considered before learning about it in this class. But, after learning about it, it makes all the sense in the world. How effective could your website be, no matter how awesome your content, if users don't know how to use it?
Enable the Influentials: This is another concept that just makes intuitive sense. A small percentage of the population influences the rest, and these Influentials are overrepresented online. Factoring them into any on-line plan is a must, as they can be the initiators of...
Create Viral Content: If your message spreads itself, you'll maximize your resources and be able to simply sit back and watch voters come to your side. While there's certainly no magic formula yet for creating such self-perpetuating content, there are important guidelines to follow. And definitely add a tell-a-friend link to everything!
Obviously, we learned much more than this over the semester, but these are three major concepts (two if you consider the last two one in the same, which in many ways they are) that I will certainly remember when planning any political website (much less any non-political site). And with that, how about one more cat photo? For whatever reason, both Isis and Penelope love to sleep in upside-down chairs. Weirdos.
Usability Rules: The concept of usability was one I had never even considered before learning about it in this class. But, after learning about it, it makes all the sense in the world. How effective could your website be, no matter how awesome your content, if users don't know how to use it?
Enable the Influentials: This is another concept that just makes intuitive sense. A small percentage of the population influences the rest, and these Influentials are overrepresented online. Factoring them into any on-line plan is a must, as they can be the initiators of...
Create Viral Content: If your message spreads itself, you'll maximize your resources and be able to simply sit back and watch voters come to your side. While there's certainly no magic formula yet for creating such self-perpetuating content, there are important guidelines to follow. And definitely add a tell-a-friend link to everything!
Obviously, we learned much more than this over the semester, but these are three major concepts (two if you consider the last two one in the same, which in many ways they are) that I will certainly remember when planning any political website (much less any non-political site). And with that, how about one more cat photo? For whatever reason, both Isis and Penelope love to sleep in upside-down chairs. Weirdos.
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