Influentials as the Mediums

Influentials are crucial to any campaign, whether it be for political office or an issue oriented campaign. They are the mediums for delivering a campaigns message. They are the people who start and spread word-of-mouth strategies. They are the individuals often responsible for many grassroots efforts.

However, over zealous influentials can be a danger to a campaign as well. These individuals are not only probably involved in PACs and interest groups, but can also have their own messages that may get mixed up or unintentionally coupled with the campaign message.

NOTES TO PONDER: What is the most effective way to manage influentials? How can a campaign give them enough freedom to spread the campaign message the way the campaign wants to?