Thursday, June 09, 2005

Show Me The Money! Money, Money, Money!!!

Re: Barko, Julie, Wells, Kevin, Darr, Carol, et al., eds, The Political Consultants' Online Fundraising Primer, Institute for Democracy, Politics, and the Internet (www.ipdi.org), July 14, 2004.

Show Me The Money! Fundraising online has proven to become a very useful tool to garner financial support across the country for a campaign. As noted in the above publication, there are several do's and don'ts while fundraising online. For instance, you want to make sure you have a secure site so contributors feel safe about giving their credit card number online. More importantly, you must have a receipt process, so people can view their transaction and feel some sanity after donating a large sum of money.

Bottom line, contributors must be able to go to bed at night not worrying if their credit card number is going to be used by some hacker in overseas to purchase the newest pair of Nikes.

Do you donate online?? I never have donated online for a political campaign - I would rather have a hand shake from the candidate when I dull out my cash!!