You've Got Mail!

Re: Neilsen, Jakob, Bush vs. Kerry: Email Newsletters Rated. useit.com, September 20, 2004.

I found this reading very interesting because I was signed up on both campaign email-newsletter subscriptions. I really enjoyed getting the newsletters from both campaigns because it kept me up to date on the latest happenings and offered some wonderful links to issues and action items. When receiving my email newsletters I noticed that I got a lot more from the Bush team then the Kerry team. In particular, it seemed I received more emails from Bush's campaign manager rather than Kerry's.

I found the emails from the campaign managers to be uplifting and energetic. The tone of the newsletters gave each campaign the utmost optimistic outlook on the campaign trail and offered various methods to volunteer or help out.

More so, I found the email newsletters to reconnect me with the campaigns at times when I was busy in my own personal life to follow every blow of the campaign. I thought both parties did a great job utilizing the guidelines set out in the above article. I am a big proponent of such email newsletters. When I worked for the Association of California Water Agencies, I wrote the weekly email newsletter to our members. I was surprised at how many members actually read the newsletter and used the links to read more or visit our association web site.

Email newsletters are a great communications tool to every campaign and organization should used!