Junk Email?

A comment in my last post drove me to wonder if too many emailed newsletters can drive a voter away from a candidate. That question sparked a thought in my mind about the theory that repeated messages are better understood and remembered by the public. In the PR industry, we always tell our clients to run an ad in a newspaper at least three times to ensure that the message is received by readers.

The same notion I believe applies to emailed newsletters. Sending out email newsletters on a regular basis will ensure readers are receiving the messages from the campaign. Increased distribution of emailed newsletters can occur at critical points of the campaign, such as the last week or so.

While nobody likes to get junk mail, I think that if you subscribe to an emailed newsletter, then you know you are going to get emails from the campaign.