Synergy: My New Favorite Word

Synergy is every! Creating synergy through email and the internet is key to developing and maintaining a message for campaigns. Utilizing different media outlets to connect messages is crucial to a campaigns success. I look forward to hearing guest speaker Tom Hockaday, one of the nation's top GOP consultants, who will discuss messaging and its importance relating to synergy.

The internet is the catalyst to maintaining synergy in a campaign. The internet, through web sites and blogs, operates as the super highway to connect campaign resources. As outlined in many of our readings, we are seeing first hand the explosive power the internet has on campaign success (not to mention the private sector).

A great example of the synergy in the internet world are electronic newsletters. These newsletters allow readers the opportunity to get updated information and offers links to certain web sites for more information. Email newsletters are terrific for keeping voters informed.

What else creates synergy on the internet? Blogs? Live Video Feeds? Emails?