Podcasting - A Great Tool for Message Marketing

Re: Podcasting http://en.wikipedia.org/wiki/Podcasting

After reading lecture 5 details on our class blog, I was amazed by how such a system called podcasting works. I had never heard of podcasting and was unfamiliar with the mechanisms that make it work. MP3 players are a major part of podcasting and as an owner of a MP3, I immediately downloaded the podcasting software and listened in amazement to the files I had just downloaded. The files that I downloaded could be played over and over again.

What a great way to market a campaign's message. Podcasting allows listeners to subscribe and pick the files they wish to listen to and that is a great tool for a campaign web site. The only disadvantage of podcasting would be if a listener had to have a MP3 player - but they don't! Anyone with a computer, internet and speakers can listen to podcasting.

This is just another great tool that can be utilized to manage a campaign and market a message.