Corporate Style Campaigning

Re: Bai, Matt, The Multilevel Marketing of the President. The New York Times Magazine (4/25/2004)

I wanted to post on the above article because it reminded me of a corporate business model. After analyzing the method of grassroots building the Bush Administration developed, I found that it closely followed the advertisement models of corporations. Bringing corporate style models into campaigns is very smart. If models work for a corporation, why not for a campaign? After all, a campaign is selling a good just like a corporation.

The grassroots model utilized by the Bush Administration helped lead to his victory. It is obvious that by organizing a campaign like a corporation it becomes more organized and efficient. The Kerry campaign seemed to lag in this area. The Kerry campaign did not have an organized corporate style campaign.

I would imagine that this new corporate style campaigning will only increase. If running a corporate style grassroots campaign will help a candidate win, then both sides of the aisle will utilize this tool.