Effective Synergy
One thing that surprised me in the CNN piece about voter mobilization was the anecdote from the Kerry volunteer about having previously unknown volunteers show up at his office to phone bank. It turns out that the national campaign actually sent an email to the local volunteers and told them about this opportunity.
This blows my mind. I was signed up for Kerry's email list for at least 18 months, and never got a locally focused email. I definitely received announcements from the VA coordinated, but never anything from the national campaign targeted to me as a Virginia voter. Now granted, Virginia wasn't a swing state, but I would think that the DC area would be rich with volunteers for phone banking and road trips.
Perhaps things in Ohio were different, but I never saw any evidence of online-offline coordination during my time on the Kerry email list.
2 Comments:
Great point about never recieving a locally-focused email about volunteering. Although VA wasn't considered a swing state, the Kerry camp would have been smart to send all DC/MD/VA volunteers an email to take a day to volunteer in PA.
I also had the same issue as you and did not receive any locally focused emails. I was as surprised as you were that the Virginia Kerry supporters were not utilized to the full potential and think many volunteers would have been willing to volunteer and go on road trips.
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