The value of professionals
Jakob Nielsen's article points to an important aspect of why, despite the easy availability of 16 year old volunteers around to build a campaign website, campaigns should use professionals to design their online communications tools. A volunteer may be free, but how many amateur designers know everything they need to know about designing an accessible website? For political campaigns, it is vital that all voter, of all ability levels, feel valued and heard by the campaign. A professional web developer (should) know how to build a website that makes it accessible for all users. The chance that a volunteer will do the same is quite slim.
1 Comments:
Yes someone finally gets it!! Now if we can only spread this message everywhere else. Until campaigns treat the website as another true aspect of the campaign then the candidate will always lose a potential avenue for a voter or for a donor. Bravo for finally getting it!
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