At First Glance....

In order to prepare the objectives for my web campaign, I decided to take a look at my candidate’s website to get a feel for what they represent. It’s the first time I’m paying the site a visit and I must admit that I’m excited to be able to take the readings from Fogg and Ireland/Nash and look at the site with a critical eye. At first glance, the task of developing a plan for a web campaign is admittedly daunting, but approaching the job from a usability perspective is a great introduction.

As you can see from my previous posts to this blog, I’m a strong advocate of relying on intuition and experience as a major component of decision making. I’m relieved that one of the first steps we’re taking is to adopt a critical look of “common sense” aspects of web design that we experience on a daily basis as we browse the Internet. It certainly provides some initial familiarity as we dive into new and ambitious territory. Likewise, it reassures the belief that sometimes simple things go a long way.