E-mail Newsletters
Nielsen's usability guidelines for newsletters really fits my experience - including my recent post about Amnesty International - by the way, AI sent an e-mail apologizing and explaining that the problem was fixed. I think I've experienced frustration over every usability problem Nielsen mentioned.
It's interesting that in the last days of the campaign, Bush urged people to bring their friends to the polls, while Kerry asked for money. I believe that helped Bush. But I'm highly skeptical of Nielsen's scores of Bush having overwhelmingly postive campaigning, and Kerry having overwhelmingly negative campaigning. Based on Nielsen's description of his content coding process, it sounded highly subjective.
On the issue who the campaign sets the e-mail to be "from," I do admit that I do a bit of a double-take when I get an e-mail from James Carville or Bill Clinton, but I'd really prefer to just get the e-mail from the "Kerry campaign," or the "Democratic Party."
It's interesting that in the last days of the campaign, Bush urged people to bring their friends to the polls, while Kerry asked for money. I believe that helped Bush. But I'm highly skeptical of Nielsen's scores of Bush having overwhelmingly postive campaigning, and Kerry having overwhelmingly negative campaigning. Based on Nielsen's description of his content coding process, it sounded highly subjective.
On the issue who the campaign sets the e-mail to be "from," I do admit that I do a bit of a double-take when I get an e-mail from James Carville or Bill Clinton, but I'd really prefer to just get the e-mail from the "Kerry campaign," or the "Democratic Party."
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