Evaluating Newsletters
I thought I'd hop on the bandwagon of evaluating newsletters that I've gotten.
One e-mail newsletter was from "Anne Lewis, DSCC." I'm not sure if everyone knows who Anne Lewis is, or even remembers (even after signing up) what DSCC stands for (Democratic Senatorial Campaign Committee). Perhaps the whole name of the organization (even though it's long) should have been the sender.
The e-mail itself is broken down into manageable subsections, with bright headings. However, it would have been better to provide the headlines for each section as links that people can choose to get more detail on.
As an aside, I believe their statement regarding the DSM:
is missing the point. It's not that the decision was made well before the invasion, (that would just be good planning), but that it was made before we were led to believe it was made, and before the rationale was concocted.
The e-mail ends with a link to donate, and there are clear instructions for unsubscribing. However, the title: "Right-Wing Implosion," is not the best. It doesn't quite describe all the sub-headings; in fact, the e-mail ends by telling us about a huge fundraiser by Bush, and how that's what we're up against. That doesn't quite match the image of implosion.
I got another e-newsletter from "Mike Hersh," - I have no idea who that is, and I don't find out until the end of the e-mail, where I see that Mike represents three different organizations: The Montgomery Progressive Alliance, Progressive Democrats of America, Democracy for America, Silver Spring - Wheaton. In addition, he has a link to "Become the Media Project," as well as to his own website, the "Openly Oppose Bush Store," and the "Media Watch Project." Besides the fact that I should have understood what organizations were involved from the beginning, I think he should stick to one organization at a time, when contacting people - especially since Montgomery County Progressive Alliance is an outgrowth of Montgomery County for Kerry. I sense I'm being pulled into too many affiliations.
The subject and first heading: "Attend, Watch, Demand Coverage of the Downing Street Minutes Hearings and Rally" is way too long, and should begin with the key phrase: "Downing Street Minutes."
The print is very small - quite frustrating. There are no subheadings, muchless links.
On the positive side, there are clear unsubscribe instructions, and the time and place of the hearings and rally are clearly stated early in the memo (though perhaps they should have been in the subject, as well.)
He includes a long list of media contacts, which I suppose is good, since he wants you to contact the media. However, the e-mail addresses aren't clickable. Perhaps he should have just chosen a few key media contacts - the list is a bit overwhelming. Better yet, he could have created links for "media contacts," or for each media organization. Overall a pretty amateurish-looking e-mail.
One e-mail newsletter was from "Anne Lewis, DSCC." I'm not sure if everyone knows who Anne Lewis is, or even remembers (even after signing up) what DSCC stands for (Democratic Senatorial Campaign Committee). Perhaps the whole name of the organization (even though it's long) should have been the sender.
The e-mail itself is broken down into manageable subsections, with bright headings. However, it would have been better to provide the headlines for each section as links that people can choose to get more detail on.
As an aside, I believe their statement regarding the DSM:
Many believe the memo - actually the minutes of a meeting between UK Prime Minister Tony Blair and his advisers - shows that George Bush decided to go to war in Iraq well before the invasion actually occurred.
is missing the point. It's not that the decision was made well before the invasion, (that would just be good planning), but that it was made before we were led to believe it was made, and before the rationale was concocted.
The e-mail ends with a link to donate, and there are clear instructions for unsubscribing. However, the title: "Right-Wing Implosion," is not the best. It doesn't quite describe all the sub-headings; in fact, the e-mail ends by telling us about a huge fundraiser by Bush, and how that's what we're up against. That doesn't quite match the image of implosion.
I got another e-newsletter from "Mike Hersh," - I have no idea who that is, and I don't find out until the end of the e-mail, where I see that Mike represents three different organizations: The Montgomery Progressive Alliance, Progressive Democrats of America, Democracy for America, Silver Spring - Wheaton. In addition, he has a link to "Become the Media Project," as well as to his own website, the "Openly Oppose Bush Store," and the "Media Watch Project." Besides the fact that I should have understood what organizations were involved from the beginning, I think he should stick to one organization at a time, when contacting people - especially since Montgomery County Progressive Alliance is an outgrowth of Montgomery County for Kerry. I sense I'm being pulled into too many affiliations.
The subject and first heading: "Attend, Watch, Demand Coverage of the Downing Street Minutes Hearings and Rally" is way too long, and should begin with the key phrase: "Downing Street Minutes."
The print is very small - quite frustrating. There are no subheadings, muchless links.
On the positive side, there are clear unsubscribe instructions, and the time and place of the hearings and rally are clearly stated early in the memo (though perhaps they should have been in the subject, as well.)
He includes a long list of media contacts, which I suppose is good, since he wants you to contact the media. However, the e-mail addresses aren't clickable. Perhaps he should have just chosen a few key media contacts - the list is a bit overwhelming. Better yet, he could have created links for "media contacts," or for each media organization. Overall a pretty amateurish-looking e-mail.
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