More on Newletters

Today I got an e-newsletter from the National Jewish Democratic Council that I thought did a pretty good job. It was in html form; below the NJDC banner, It showed a press release, labeled "for immediate release," with a clear headline. The press release was not too long. [Though, I thought the beginning of the quote from the head of their organization: "Enough, already..." tends to trivialize the issue they're addressing - the response (by Rep. Hostettler-R-IN) to an ammendment (by Rep. David Obey - D-WI) "to fully examine allegations of proselytizing and religious intolerance at the United States Air Force Academy." Hostettler said that "Democrats can't help denigrating and demonizing Christians" as part of a "long war on Christianity."] Right below the press release is an invitation to "visit NJDC.org" and to "contribute today." Just below that is an invitation to tell a friend. There are clear unsubscribe instructions, and an invitation to join the e-mail list if you received the e-mail from a friend. One glaring omission, however, especially for a news release, is the absence of a media contact, with e-mail address and phone numbers given. This should have been displayed prominently, as one of the first things you see.