Tumulty and Cone

Tumulty makes a similar point as we saw before on the Amway-style Bush campaign strategy, with less emphasis on the online part of the synergy.
I was disappointed, though, that she didn't mention J. Kenneth Blackwell's role in the Bush campaign, in addition to being the Ohio Secretary of State.

On reading about Cone's article on Emi's blog, I found it quite interesting. My original dissertation topic, (before my professors convinced me that it would be unmanageable) was "The Paradox of Control." As Emi points out, Cone talks about the fact that the campaign gave up a lot of control, but that turned out suit its purposes - in the end, they ended up with more control. I don't agree with some bloggers that it was this giving up of control that was the ruin of the Dean campaign. I believe it was simply Dean's lack of self control.

In addition, I was amazed that Dean's blog was not monitored - this is advised against in our previous reading and classroom discussions, but it's stated here as a strength, fostering ownership.

(I found the response to trolls - donation pledges in response - to be brilliant!)