Web Videos and Web Events
I find the prospects of web videos and web events very exciting. Again, Peter's point about the superiority of TV ads might be eclipsed by more use of web video. Web events have the power to "synergize" multiple strategies for reaching people. Moveon.org and Meetup.com are mentioned as pioneers; however, I'm very disappointed with Meetup's new strategy of charging. Even worse, they charge the group organizer and expect him/her to collect from group members. There's got to be a better way!
Again and again, IPDI stress the importance of a good e-mail list. The method of obtaining e-mail addresses should ensure that the people on it are actual supporters.
I keep thinking of how I would implement these suggestions as a speechwriter or communications director. On some issues, (especially Search Engine Positioning), some of the language was a bit technical for me. I wonder how I would evaluate a consultant providing that kind of service. (I'm amazed that such specialized consultants exist!)
Again and again, IPDI stress the importance of a good e-mail list. The method of obtaining e-mail addresses should ensure that the people on it are actual supporters.
I keep thinking of how I would implement these suggestions as a speechwriter or communications director. On some issues, (especially Search Engine Positioning), some of the language was a bit technical for me. I wonder how I would evaluate a consultant providing that kind of service. (I'm amazed that such specialized consultants exist!)
1 Comments:
Ah, there are many people who offer to help improve your Website's Search Engine Positioning in Google etc. The vast majority are not worth the money in my view.
Systems like Google are always changing their algorithm for how they list Websites to stop people being able to break the system. So long as your Website is built properly with good meta tags (one of the things Google uses to search), you should be fine.
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