Sunday, July 17, 2005

IPDI: Online Videos in 2004 Election

My first reaction to the IPDI study of online videos is that videos on the right were not judged as harshly as those on the left. For instance, the veracity of the Swift Boat Veterans for Truth message went unchallenged, and much was made of the mistakenly aired "Hitler" video, without much mention of over-reaches on the Republican side.

It is, though, clearly a thorough investigation of how online videos spread in 2004. It was particularly interesting to note the difference between press reports, web traffic, and blog publicity.

Obviously, these web videos are here to stay. I was frustrated with the lack of reporting by the MSM during the 2004 election, on the veracity of political TV ads. In the future, I hope they step up to the plate to investigate the veracity of online videos.

(I was unable to access the actual videos.)

1 Comments:

ganesh said...

I first saw the SBVFT ad on the internet, and knew it was going to be hugely damaging. It was a Sunday, I believe. By lunch on Monday, it had spread everywhere (in DC, at least). Later in the week it was getting an hourly airing on Fox News (not that it didn't get free airtime in other locations, I just remember the heavy FNC coverage).

Your point about veracity is a good one. The speed at which messages can spread allows them to make a large impact before oppo researchers or the MSM can really get their their arms around a message's veracity.

If the MSM can't use its power and resources to quickly and objectively challenge a political message's veracity, it really serves very little purpose in the political process.

10:30 PM  

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