So that's not really what he said?
I've never actually been to factcheck.org. I remember Cheney's gaffe during the vice-presidential debate however, so I read with interest the analysis of the MoveOn PAC Internet ad pitting Edwards vs. Cheney. As is their style, they summarize the ad, offer the full text, analyze it, and then edit it to show the true context of the words. As is done in most campaign ads, the "Compassion" ad took from speeches both men had given earlier and used snippets, splicing them together to portray Edwards as trustworthy, caring, and hopeful while Cheney's words provoked fear.
As a student of political communication, I am well aware of the techniques and tactics used to make political ads and take them with a grain of salt. I also assume most of America sees enough of these to understand that they are partisan and can not be taken literally. Factcheck may go to extremes in spelling out what was exactly the original context of the speech. The ad designers did nothing wrong in editing the way they did, and even included the proper disclaimer. I would be more upset if a partisan organization did NOT produce and ad like "Compassion."
However, the service that Factcheck offers is a good one. I noticed that you can sign up to receive all of the factchecks in your email as they are released. I think that doing so is a smart move for any swing voter, well really any voter, but in particular a voter who can be persuaded. It shows integrity to do whatever you can to gather all of the facts in order to make an educated decision. Next time campaign season rolls around, I'll have to remember to see what Factcheck.org is up to and encourage my non-political management friends to check it out as well.
