By any other name

Since I'm trying to learn about how to construct a good e-newsletter, I've subscribed to various mailing lists of the left-wing nature (HRC, EMILY's List, Victory Fund, NARAL, MoveOn, NOW, Rock the Vote, CAF, CPL, CAP). One thing I've quickly realized is that the name of your newsletter is extremely important.

Take EMILY's List, for example: one of their weekly newsletters is called "Insider News." As a supporter, I know that when it comes to the issue of choice and abortion rights, EMILY's List probably knows a lot more than I do, so when I hear about "Insider News," coming from the experts, it sounds exciting and I feel privileged (rather than burdened) by reading it. They also wisely include an icon at the top that reads "Support our commitment to giving you the inside scoop. Make a contribution to EMILY's List now!" which offers a compelling reason to donate.

Anyone else have good examples of newsletter titles?