More on Old School vs. New Media

Something to add to my previous post about email for fundraising. Other types of fundraising tools--events, house parties, meetings, calls, and direct mail--operate differently than fundraising through email because these traditional tools ask for money that is separate from day-to-day expenses. One of the great things about soliciting money through emails is that people often react by contributing small amounts of money that they have mentally categorized as "discretionary" (and a large number of small donations can help propel a candidate like Howard Dean to the lead).