Turn off the computer and leave the house
My good friend and fellow erstwhile Deaniac Mike Dish makes a great point about the Dean campaign and persuasion. Like many others, I think the Dean campaign was a case where the candidate lost but the campaign won. Dean brought thousands of people into the system. He was unsuccessful in the primaries because the enthusiastic supporters he brought in just couldn't match up with "establishment" supporters who knew how to get out the vote in Iowa, New Hampshire, etc. The Internet is a great tool for getting people involved-- but it can't stop there; you have also be able to instruct them on what to do once they turn off their computer and leave the house.
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One of the things that surprised me most when I read Joe Trippi's book last year was that neither he nor Dean had any particular clue what was going on with the whole Net side of things at first.
They both had the good sense to trust the tech kids, and both managed to catch on quickly to what was going on, but they owe a great deal to the foresight of the tech kids on the campaign.
Yet more proof that sometimes the best things in life just can't be planned. Kismet.
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