Make It Personal
The Internet and campaign Web sites are certainly revolutionizing campaign fundraising. However, in the midst of all of this, we must be sure that the process is not de-personalized. The donor must still be made to feel that his money, however much or little, made a difference and was noticed by the campaign. As much as the Internet de-personalizes the process, other aspects of the medium, such as e-mail, can be used to re-connect with the donor on a more personal level.
3 Comments:
Even though you are on the other side of the aisle, I guess I can share this information with you. The DNC is in a fundraising effort to solicit from small donors. Even $25 donors receive "A Call from Howard Dean." However, it should be noted that I donated, and I personally don't care to receive that call!
Money is money...but it will only keep flowing from those who are made to feel they are doing something with their money they can't do themselves. Money has a personality...that of the giver and that personality must be appreciated.
Didn't the Kerry website feature a donor of the day or supporter of the day? Something like that might make the internet more personal.
It's interesting to read that Howard Dean is calling $25 donors. Is it an autodial? Or is it randomly selected donors that might receive a personal phone call?
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