Online Advertising is Key
While reading The Political Consultants’ Online Fundraising Primer, I was especially interested in the section on online advertising. This new medium provides such a great advertising opportunity for candidates, an opportunity that most don’t yet understand the extent of. One of the most important points in this section is that the Internet is the only medium that can directly and simultaneously turn persuasive advertising into action. Online advertising is a great tool to directly connect with the voter and should be used to its full ability by the candidates.
2 Comments:
You make an excellent point here. Online media not only have an instantaneous reaction time, it also has become very viral. People email their friends with links to the advertisments.
I believe we should use every tool available to promote a candidate or point of view. This is what progress is all about. If someone finds it annoying, with just a push of a 'key', it is gone. Good thinking on your part.
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