Pictures Are Important
Looking at Bush and Kerry’s 2004 campaign Web sites, I was immediately reminded of what Emi said in class about the importance of the pictures on the site. As she said, photos are illustrations of the message. They are, essentially, each telling a certain story. In particular, I thought the home page of both of these sites did a great job with the pictures they used. For instance, on the Bush site, the first and biggest picture you see is that of President Bush hugging his wife. It serves to depict a sense of his values and sincerity. Furthermore, on the Kerry site, the picture in the top corner is that of Kerry receiving a military medal. Thus, focusing on a message of his honorable service and valor. The pictures candidates choose for their Web sites send out messages themselves. It is important that they are an extension of the overall message.
2 Comments:
It all relates back to synergy. The candidate I worked for, although not directly, used synergy with his pictures on his websites. His message revolved around "bringing home the bacon." Therefore, he had a link all about projects he had earmarked for the district. On his website were pictures of those projects (which I am proud to say I took)!
Pictures tell a story...leaving images in our mind. The selection process of a picture for a political candidate is extremely importance because the picture can conjure up emotions, good or bad, for the voter.
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