Spread It
I constantly receive forwarded emails from one of my parents friends that I maybe met once when I was 3. He is one of those people that has a huge email address book and sends every interesting forward he finds, usually politically-minded. Although, I do delete most of them, there are those that I read and feel compelled to forward to others so I can share the message.
I know I’m not the only one of us who gets flooded with forwards that someone we know or sort of know thinks they must pass along. Sure, it can be annoying, but every now and then you find that one forward that actually interests you and has a good point.
My point here is that, as discussed in The Political Consultants’ Online Fundraising Primer, viral marketing can work if used correctly. During the last campaign I received many forwarded emails that delivered a new and different message about one of the candidates, brought my attention to a certain aspect of one of the issues, enticed me to explore further into certain claims, among other things. This concept has a great capacity to assist in message delivery and fundraising if only the candidates will take hold and use it effectively.
3 Comments:
My tall, dark, and lovely friend, you raise a valid point here. But one problem that these emails can cause is that they are often picked up by junk filters, and never read. Campaigns have to find away to get their message spread, on the Internet, though these blocks, and to the voter. Good post!!
I think you are both right about the potential and the downfall of mass-forwarded emails. I'm assuming 90% of them don't even get read, especially in a campaign season.
I think the quantity ruins the medium and suffocates the pure quality of the few and far between.
With so much out there circulating online it's difficult to sort through all the garbage and get to those articles that you're really interested in.
Personally, the chance of viruses and "penis enlargement" ads override my desire to even open the mass-forwarded emails....
I think junk filters are a bad idea. I don't like the filters because sometimes they capture emails that I would like to read. Luckily I can turn off my filter, but why have a filter? Don't you look at your postal mail? I think it is a shame that people trash a lot of emails - who knows, you could be a million dollar winner of some competition.
But seriously, filters can be helpful when you are getting a lot of junk email, just be careful that you don't have your filter controls on extremely high - or you might miss that one important email from your long-lost love!
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