Make It Personal

The Internet and campaign Web sites are certainly revolutionizing campaign fundraising. However, in the midst of all of this, we must be sure that the process is not de-personalized. The donor must still be made to feel that his money, however much or little, made a difference and was noticed by the campaign. As much as the Internet de-personalizes the process, other aspects of the medium, such as e-mail, can be used to re-connect with the donor on a more personal level.