Online Advertising is Key

While reading The Political Consultants’ Online Fundraising Primer, I was especially interested in the section on online advertising. This new medium provides such a great advertising opportunity for candidates, an opportunity that most don’t yet understand the extent of. One of the most important points in this section is that the Internet is the only medium that can directly and simultaneously turn persuasive advertising into action. Online advertising is a great tool to directly connect with the voter and should be used to its full ability by the candidates.