Spread It

I constantly receive forwarded emails from one of my parents friends that I maybe met once when I was 3. He is one of those people that has a huge email address book and sends every interesting forward he finds, usually politically-minded. Although, I do delete most of them, there are those that I read and feel compelled to forward to others so I can share the message.

I know I’m not the only one of us who gets flooded with forwards that someone we know or sort of know thinks they must pass along. Sure, it can be annoying, but every now and then you find that one forward that actually interests you and has a good point.

My point here is that, as discussed in The Political Consultants’ Online Fundraising Primer, viral marketing can work if used correctly. During the last campaign I received many forwarded emails that delivered a new and different message about one of the candidates, brought my attention to a certain aspect of one of the issues, enticed me to explore further into certain claims, among other things. This concept has a great capacity to assist in message delivery and fundraising if only the candidates will take hold and use it effectively.