Exploitation or Opportunity

The New York times article, "List of Schiavo Donors Will Be Sold by Direct-Marketing Firm" relates to my post from June 6, "What's to Debate?" However, I will say that in the case of selling a list of the Schindlers' financial supporters to a direct-mail firm, there certainly is more to debate. I took into consideration the case from both sides. At first, this action seems appalling, even suggesting that Terri Schiavo's condition was being exploited. Then, I thought about the description given of the list by the direct mail firm, Response Unlimitied, "These compassionate pro-lifers donated toward Bob Schindler's legal battle to keep Terri's estranged husband from removing the feeding tube from Terri. These individuals are passionate about the way they value human life..." Could it be possible that targeting these supporters of the Schindler family would serve to give the supporters more opportunity to get involved in causes they believe in and are passionate about? The article states that this direct marketing is, "making it likely that thousands of strangers moved by [Terri's] plight will receive a steady stream of solicitations from anti-abortion and conservative groups." Honestly, maybe those "strangers" would not be so opposed to receiving information from such groups?

Where do we draw the line? Is such marketing an exploitation or an opportunity for further issue and political involvement by passionate participants?